Charlotte U.
Product designer
Website
Les Palettes Urbaines • Logistique
The MIPIM Award - 2021 (best industrial and logistics development)
500,000 m² of surface area in Paris
Renowned clients (La poste, DPD, Danone, Urby...)
Problematic
How to differentiate a brand an its website on the saturated logistic market?
Solution
New graphic charter and website
Interface type
Responsive website
Project status
Live since 2024
Methodology
1
.
research
8 user interviews
(stakeholders & customers)
Affinity diagram
Empathy map
Benchmark logistic industry
(+ 30 companies)
2
.
Frame
Workshop for identifying and prioritizing content and features
User path & site map
Zonning, wireframes
UX writing
3
.
Design
Co-design of the graphic charter
(Logo, color palette, +30 icons bank, typography, +15 illustrations bank)
UI library (atomic design)
Brand book
Mockups & Interactive prototypes
4
.
Test
Positive hypothesis matrix
Guerilla tests
Iteration
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a strcutured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
Charlotte Urvoy
Product designer
Website
Les Palettes Urbaines • Logistique
The MIPIM Award - 2021 (best industrial and logistics development)
500,000 m² of surface area in Paris
Renowned clients (La poste, DPD, Danone, Urby...)
Problematic
How to differentiate a brand an its website on the saturated logistic market?
Solution
New graphic charter and website
Interface type
Responsive website
Project status
Live since 2024
Methodology
1
.
research
8 user interviews
(stakeholders & customers)
Affinity diagram
Empathy map
Benchmark logistic industry
(+ 30 companies)
2
.
Frame
Workshop for identifying and prioritizing content and features
User path & site map
Zonning, wireframes
UX writing
3
.
Design
Co-design of the graphic charter
(Logo, color palette, +30 icons bank, typography, +15 illustrations bank)
UI library (atomic design)
Brand book
Mockups & Interactive prototypes
4
.
Test
Positive hypothesis matrix
Guerilla tests
Iteration
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a structured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
