Charlotte U.
Product designer
Goldcar • Car rental
mobile app
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How to increase revenue for current and new products?
Solution
Create an app shapped for current and upcoming products
Interface type
Mobile application
Project status
Launch end of 2026
Methodology
1.
Guidelines & Research
Guidelines framing workshop (new bundles and add-ons alignment, business priorities, conversion goals, etc.)
Europcar apps performances analysis
App and best practises benchmark
Back-office limitation alignment
2.
Frame
User flow modification
Site map (booking, my rentals, post-booking modification)
Components and UX writing shaping
Two versions framed (from current to new products)
3.
Design & test
Product cards revamp (new UI style and adapted to upcoming new products)
Alignment with developpers and apple material
Mockups & interactive prototypes
+30 qualitative tests
KPI LOADING
until 2027
Next steps
AB test the new ancillaries flow
Test the accordion components and ux writing impact on conversion
AB test upsell levers one by one
Assess user’s tolerance to frustration and impact on conversion
AB test up sell levers combinations
The initial “up sell levers vs. user frustration” matrix will evolve depending on this results
Recommendations
“Product advocate, with strong communication skills, she’s a great team player.”
Dimitri Morvan Brahim,
Product manager @Europcar
“Charlotte brings a strong focus on the user, and a great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. Charlotte has a structured approach, and relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
Charlotte Urvoy
Product designer
Goldcar • Car rental
mobile app
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How to increase revenue for current and new products?
Solution
Create an app shapped for current and upcoming products
Interface type
Mobile application
Project status
Launch end of 2026
Methodology
1.
Guidelines & Research
Guidelines framing workshop (new bundles and add-ons alignment, business priorities, conversion goals, etc.)
Europcar apps performances analysis
App and best practises benchmark
Back-office limitation alignment
2.
Frame
User flow modification
Site map (booking, my rentals, post-booking modification)
Components and UX writing shaping
Two versions framed (from current to new products)
3.
Design & test
Product cards revamp (new UI style and adapted to upcoming new products)
Alignment with developpers and apple material
Mockups & interactive prototypes
+30 qualitative tests
KPI LOADING
until 2027
Next steps
AB test the new ancillaries flow
Test the accordion components and ux writing impact on conversion
AB test upsell levers one by one
Assess user’s tolerance to frustration and impact on conversion
AB test up sell levers combinations
The initial “up sell levers vs. user frustration” matrix will evolve depending on this results
Recommendations
© 2026 Charlotte Urvoy
