Charlotte U.
Product designer
Goldcar • Car rental
MVP website
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How to launch a new website in a time and cost efficiency context?
Solution
Scale Europcar design system & tailor the experience for strategic products
Interface type
Responsive website
Project status
Rollout AB test launched in April 2026
Methodology
1.
Research
Heuristic audit (Goldcar legacy)
Content square analysis (Goldcar legacy)
Workshops with business (strategy alignment, guidelines framing, UX evangelization)
Industry benchmarks
2.
Frame
Alignment between Europcar flow and Goldcar flow requirement
User flow and site map (initial user path broke down in more steps)
UX writing revamp (fit to existing components)
Components adaptation (homepage, bundles, covers)
3.
Design
Alignment between UI libraries (Europcar ui library vs. Goldcar requirement from legacy)
UI style revamp (new brand identity tailored to digital)
Design system creation (variables)
Mockups and interactive prototypes
4.
Test
Positive hypothesis matrix and tests scenarios
+50 qualitative tests (focused on bundles and covers)
Iterations
Ab tests roadmap (progressive rollout started in 05/26)
KPI LOADING
until 2027
Next steps
Carry on the progressive rollout
Before end of 2026
New bundles offers AB test
Once conversion is secured, move on with the new bundles offers
Move on with target vision AB tests
If conversion is still secured, launch ancillaries AB tests
Recommandations
“Product advocate, with strong communication skills, she’s a great team player.”
Dimitri Morvan Brahim,
Product manager @Europcar
“Charlotte brings a strong focus on the user, and a great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. Charlotte has a structured approach, and relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
Charlotte Urvoy
Product designer
Goldcar • Car rental
MVP website
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How to launch a new website in a time and cost efficiency context?
Solution
Scale Europcar design system & tailor the experience for strategic products
Interface type
Responsive website
Project status
Rollout AB test launched in April 2026
Methodology
1.
Research
Heuristic audit (Goldcar legacy)
Content square analysis (Goldcar legacy)
Workshops with business (strategy alignment, guidelines framing, UX evangelization)
Industry benchmarks
2.
Frame
Alignment between Europcar flow and Goldcar flow requirement
User flow and site map (initial user path broke down in more steps)
UX writing revamp (fit to existing components)
Components adaptation (homepage, bundles, covers)
3.
Design
Alignment between UI libraries (Europcar ui library vs. Goldcar requirement from legacy)
UI style revamp (new brand identity tailored to digital)
Design system creation (variables)
Mockups and interactive prototypes
4.
Test
Positive hypothesis matrix and tests scenarios
+50 qualitative tests (focused on bundles and covers)
Iterations
Ab tests roadmap (progressive rollout started in 05/26)
KPI LOADING
until 2027
Next steps
Carry on the progressive rollout
Before end of 2026
New bundles offers AB test
Once conversion is secured, move on with the new bundles offers
Move on with target vision AB tests
If conversion is still secured, launch ancillaries AB tests
Recommandations
© 2026 Charlotte Urvoy
