Charlotte U.
Product designer
Goldcar • Car rental
target website
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How can we increase and maintain ancillaries conversion?
Solution
Build a new user flow with new components
Interface type
Responsive website
Project status
AB testing roadmap
Methodology
1.
Research
Up sell models benchmarks
Content square analysis
Proposition of ancillaries categorization
Workshops with business (strategy proposition, guidelines framing)
2.
Frame
User path broke down in several steps (accordion page)
Site map and user flow
UX writing proposal with the challenge of avoid any tooltips on the flow
3.
Design & test
Mockups
Interactive prototypes with AI
+50 qualitative tests
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a strcutured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
About
Contact
Charlotte Urvoy
Product designer
Goldcar • Car rental
target website
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How can we increase and maintain ancillaries conversion?
Solution
Build a new user flow with new components
Interface type
Responsive website
Project status
AB testing roadmap
Methodology
1.
Research
Up sell models benchmarks
Content square analysis
Proposition of ancillaries categorization
Workshops with business (strategy proposition, guidelines framing)
2.
Frame
User path broke down in several steps (accordion page)
Site map and user flow
UX writing proposal with the challenge of avoid any tooltips on the flow
3.
Design & test
Mockups
Interactive prototypes with AI
+50 qualitative tests
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a structured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
About
Contact