Charlotte U.
Product designer
Advans • Micro-credit
Mobile APP
Advans is a banking group, specialized in micro credit
A presence in 9 countries, with 1.2 million customers
1.6 billion outstanding loans
Problematic
How a new graphic charter can fit different African markets?
Solution
Creation of a graphic charter, a UI library and animated prototypes
Interface type
Mobile application
Project status
Live in Ghana and Côte d’Ivoire in 2024 and 2025
+40k users and
rated 4/5 stars
Methodology
1
.
Research
Workshop with stakeholders to frame perimeter and guidelines
10 interviews (local African agents)
Cultural study: symbols, colors & believes (Ghana, Côte d’Ivoire, Tunisie, RDC, Nigeria)
+30 local banking app benchmarks
2
.
Design
Graphic charter co-design (color palette, logo, +40 icons bank, illustrations, pictures bank, social media templates)
+40 Mockups
UI library (atomic design)
3
.
Test
Interactive prototypes
Guidelines & scenarios for tests
Support in street guerrilla test (Ghana)
Collaboration with Indian developpers
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a strcutured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
Charlotte Urvoy
Product designer
Advans • Micro-credit
Mobile APP
Advans is a banking group, specialized in micro credit
A presence in 9 countries, with 1.2 million customers
1.6 billion outstanding loans
Problematic
How a new graphic charter can fit different African markets?
Solution
Creation of a graphic charter, a UI library and animated prototypes
Interface type
Mobile application
Project status
Live in Ghana and Côte d’Ivoire in 2024 and 2025
+40k users and
rated 4/5 stars
Methodology
1
.
Research
Workshop with stakeholders to frame perimeter and guidelines
10 interviews (local African agents)
Cultural study: symbols, colors & believes (Ghana, Côte d’Ivoire, Tunisie, RDC, Nigeria)
+30 local banking app benchmarks
2
.
Design
Graphic charter co-design (color palette, logo, +40 icons bank, illustrations, pictures bank, social media templates)
+40 Mockups
UI library (atomic design)
3
.
Test
Interactive prototypes
Guidelines & scenarios for tests
Support in street guerrilla test (Ghana)
Collaboration with Indian developpers
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a structured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
