Charlotte U.
Product designer
TWo websites
Jake • Cycling
Jake is a cycling event platform. Organisators can publish a race, and participants can book their place.
A 360° tool for organizers (marketing, organizational & management)
A potential of +1,000 cycling races/year
The ambition of a platform for European cycling events
Problematic
Which digital experience to build for both participants and organizator of cycling events?
Solution
Creation of two websites (organisers and participants)
Interface type
Two responsive websites
Project status
Live 2022-24
Methodology
1
.
research
9 interviews JTBD (organisators and participants)
Affinity diagram
User journey
4 personas (organisators and participants)
2
.
Frame
Workshop to identify and prioritize content and features
User path and site map
Zonning, wireframes
UX writing workshops
3
.
Design
Graphic charter
UI library (atomic design)
Mockups
Interactive prototypes
4
.
Test
Positive hypothesis matrix
+30 qualitative tests (organisator and participant)
Iteration
Recommendations
“Product advocate, with strong communication skills, she’s a great team player.”
Dimitri Morvan Brahim,
Product manager @Europcar
“Charlotte brings a strong focus on the user, and a great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. Charlotte has a structured approach, and relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
Charlotte Urvoy
Product designer
TWo websites
Jake • Cycling
Jake is a cycling event platform. Organisators can publish a race, and participants can book their place.
A 360° tool for organizers (marketing, organizational & management)
A potential of +1,000 cycling races/year
The ambition of a platform for European cycling events
Problematic
Which digital experience to build for both participants and organizator of cycling events?
Solution
Creation of two websites (organisers and participants)
Interface type
Two responsive websites
Project status
Live 2022-24
Methodology
1
.
research
9 interviews JTBD (organisators and participants)
Affinity diagram
User journey
4 personas (organisators and participants)
2
.
Frame
Workshop to identify and prioritize content and features
User path and site map
Zonning, wireframes
UX writing
3
.
Design
Graphic charter
UI library (atomic design)
Mockups
Interactive prototypes
4
.
Test
Positive hypothesis matrix
+30 qualitative tests (organisator and participant)
Iteration
Recommendations
© 2026 Charlotte Urvoy
