Charlotte U.
Product designer
TWo websites
Jake • Cycling
Jake is a cycling event platform. Organisators can publish a race, and participants can book their place.
A 360° tool for organizers
(marketing & management)
A potential of +1,000 cycling races/year
The ambition of a platform for European cycling events
Problematic
Which digital experience to build for both participants and organizator of cycling events?
Solution
Creation of two websites: one for organizers, and another for participants
Interface type
Two responsive website
Project status
Live 2022-24
Methodology
1
.
research
9 interviews JTBD
(organisators & participants)
Affinity diagram
User journey
4 personas
(organisators & participants)
2
.
Frame
Workshop to identify and
prioritize content and features
User path & site map
Zonning, wireframes
UX writing
3
.
Design
Graphic charter
UI library (atomic design)
Mockups
Interactive prototypes
4
.
Test
Positive hypothesis matrix
+30 qualitative tests (organisator & participant)
Iteration
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @ Europcar
“Real sensitivity to data. She has a strcutured approach, relies on the right analysis to take decisions.
Florence Fratini,CRO
© 2026 Charlotte Urvoy
About
Contact
Charlotte Urvoy
Product designer
TWo websites
Jake • Cycling
Jake is a cycling event platform. Organisators can publish a race, and participants can book their place.
A 360° tool for organizers
(marketing, organizational & management)
A potential of +1,000 cycling races/year
The ambition of a platform for European cycling events
Problematic
Which digital experience to build for both participants and organizator of cycling events?
Solution
Creation of two websites: one for organizers, and another for participants
Interface type
Two responsive website
Project status
Live 2022-24
Methodology
1
.
research
9 interviews JTBD
(organisators & participants)
Affinity diagram
User journey
4 personas
(organisators & participants)
2
.
Frame
Workshop to identify and
prioritize content and features
User path & site map
Zonning, wireframes
UX writing
3
.
Design
Graphic charter
UI library (atomic design)
Mockups
Interactive prototypes
4
.
Test
Positive hypothesis matrix
+30 qualitative tests (organisator & participant)
Iteration
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @ Europcar
“Real sensitivity to data. She has a structured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO
© 2026 Charlotte Urvoy
About
Contact