Charlotte U.
Product designer
Goldcar • Car rental
mobile app
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How to increase revenue for the brand?
Solution
Create an app that support the ancillaries conversion plan
Interface type
Mobile application
Project status
Launch end of 2026
KPI loading
Methodology
1.
Research
Performances analysis of internal apps
Workshops with business for guidelines framing
Alignment with apple materia
Industry benchmarks
2.
Frame
Initial user path broke down in more steps
Site map
UX writing
3.
Design & test
UI style revamp for cards
Mockups
Interactive prototypes
+50 qualitative tests
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a strcutured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
Charlotte Urvoy
Product designer
Goldcar • Car rental
mobile app
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How to increase revenue for the brand?
Solution
Create an app that support the ancillaries conversion plan
Interface type
Mobile application
Project status
Launch end of 2026
KPI loading
Methodology
1.
Research
Performances analysis of internal apps
Workshops with business for guidelines framing
Alignment with apple materia
Industry benchmarks
2.
Frame
Initial user path broke down in more steps
Site map
UX writing
3.
Design & test
UI style revamp for cards
Mockups
Interactive prototypes
+50 qualitative tests
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a structured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
