Charlotte U.
Product designer
Goldcar • Car rental
MVP website
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How to launch a new website in a time and cost efficiency context?
Solution
Scale Europcar design system & tailor the experience for strategic products
Interface type
Responsive website
Project status
Rollout AB test launched in October 2025
KPI loading
Methodology
1.
Research
Heuristic audit (Goldcar legacy)
Content square analysis (Goldcar legacy)
Workshops with business (Strategy alignment, guidelines framing, UX evangelization)
Industry benchmarks
2.
Frame
Initial user path broke down in more steps
Site map
UX writing
3.
Design
UI style revamp (new brand identity tailored to digital)
Design system creation
Mockups
Interactive prototypes
4.
Test
Positive hypothesis matrix
Test scenario
+50 qualitative tests
Ab tests roadmap (progressive rollout starting in 05/26)
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a strcutured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
Charlotte Urvoy
Product designer
Goldcar • Car rental
MVP website
Goldcar is a low-cost brand in the car rental industry
Present in 17 countries, with +30 000 vehicles fleet
€23.9 million turnover in 2024
Problematic
How to launch a new website in a time and cost efficiency context?
Solution
Scale Europcar design system & tailor the experience for strategic products
Interface type
Responsive website
Project status
Rollout AB test launched in April 2026
KPI loading
Methodology
1.
Research
Heuristic audit (Goldcar legacy)
Content square analysis (Goldcar legacy)
Workshops with business (Strategy alignment, guidelines framing, UX evangelization)
Industry benchmarks
2.
Frame
Initial user path broke down in more steps
Site map
UX writing
3.
Design
UI style revamp (new brand identity tailored to digital)
Design system creation
Mockups
Interactive prototypes
4.
Test
Positive hypothesis matrix
Test scenario
+50 qualitative tests
Ab tests roadmap (progressive rollout starting in 05/26)
Reviews
“Expert in product design, with strong communication skills and self control”
Dimitri Morvan Brahim,
Product manager @Europcar
“Bring a strong focus on the user, great attention to detail. She kept pushing forward and delivering great work”
Ali Chemlal,
Lead designer @Europcar
“Reliable and always on track under pressure. Highly recommend.”
Antoine Voland-Logerais
Lead designer @Tiga
“Strong expertise in user research, and natural ability to lead and collaborate with both stakeholders and developers.”
Juan Diego Calero,
Senior designer @Europcar
“Real sensitivity to data. She has a structured approach, relies on the right analysis to take decisions.”
Florence Fratini,CRO @Europcar
© 2026 Charlotte Urvoy
